Ever since 1990s, when the instant messaging concept was introduced, connecting with friends, family, colleagues, and employers has become easier. The real time connection has revolutionized communication in a good way. From the paid SMS (Short Messaging Service) to the free Facebook Messenger, Snapchat, and WhatsApp apps, the instant messaging space has undergone immense evolution in the past few decades.
Detention Girls – No IMs For Them!
Girls who misbehave should really forget about their precious social media accounts and the whole IMs world itself. They are not only bratty these days, but also lack a lot of respect. And these guys said enough!
What happens in scenes of Detention Girls series is quite entertaining. These girls are using all kind of dirty tricks to fool these guys, but guess what? Nobody falls for it – and there is punishment waiting.
Smartphones And IM
The current smartphone enabled IM capability presents a seamless experience as now you can connect with your friends, colleagues, acquaintances and more in real time via several features. Integrated capabilities including voice, photos, video, gaming and ecommerce form some of the advanced additions you can experience and benefit from with the new messaging applications.
Breathing New Life To Communication
Instant messaging applications have changed the way people communicate. Texting is no longer in vogue now. Voice messages have become the popular way to communicate especially by the younger generation. This is because they
- Are faster to use than making a call
- They are more endearing than a text
- They can be used on the move and
- They are ideal when the message is elaborate
No wonder WhatsApp saw a whopping voice message count of 200 million sent daily which is anticipated to further increase in future. The quick popularity of WhatsApp voice messages is because they are an integral part of the already well used text based platform.
Waning Trust In Social Media
Several cases of privacy breach in social media networks like Facebook over the last couple of years has resulted in a marked shift in user base.
Users now prefer the private messaging apps to public sharing of pictures and posts on their social media pages and walls. They find the more private instant messaging platforms safer to use.
The IM apps promise a customized engagement as you are assured of receiving a response to your message via the app than with a social media post. This is a strong reason for people preferring the messaging apps.
Newer And Effective Marketing Medium
Voice messages, videos and texts are great way to communicate with customers. Businesses find the messaging apps an ideal way as they offer a better communication platform.
Studies reveal that customer service via messengers is more preferred by users than through social media platforms and the much-touted live chat feature on websites.
Effective Communication In Real Time
With messaging apps communication in real time is more efficient. The experience via the apps is more engaging and vibrant. The apps provide multiple services, which a user can avail without having to exit the app. Conversations are more personal unlike social sites and email where the focus is on a specific subject. And it is not necessary to be constantly online as you can exit a chat and join in anytime later.
In the traditional marketing set up you need to click on a video or advertisement for a meeting. With messaging apps, chatbot engagement offers more active user conversation.
The use of artificial intelligence in messaging apps has revolutionized customer care. The chatbots are highly automated and enable better customer interaction and personalized shopping experience.
Conclusion: Instant Messaging Reigns Supreme
As Facebook Messenger, Snapchat, WhatsApp, WeChat, and Viber continue dominating the Instant messaging field, there are plenty more features in the pipeline. The new features are aimed at providing users more benefits than just messaging. From introducing stories, bots, and news services to providing newsletters and updates, the Instant messaging apps open up a plethora of opportunity for users and businesses alike. With integration of virtual reality and augmented reality, instant translation and decentralization of messages and other innovative features expected in future, the Instant messaging apps are here to stay.